A Secret Shopper Evaluation Can Be Used To Identify Issues At One Of Your Restaurants
If you own a restaurant chain and have noticed that sales are slipping at one of the locations, you may be wondering what the issue is. When you visit the establishment, your workers may greet you as they normally do and things may seem to be in order, but how will you know if the individuals are covering up what the problem is? Hiring a mystery shopper who secretly evaluates the restaurant will help you determine what is going on.
A Shopper Is Discreet and Efficient
A secret shopper business evaluation will be conducted upon you request. You can tailor an evaluation so that specific parts of the restaurant are assessed thoroughly. For instance, if a particular menu item isn't being purchased as much as it previously was and you have noticed that the other restaurant locations continue to have a lot of sales, a secret shopper can be required to purchase the food item.
During the purchasing process, the shopper will monitor the manner in which they are treated by an employee and will keep track of how long it takes to receive their order. After eating the food item, they will be able to provide you with honest feedback concerning the quality of the product. All of this information will aid you in making changes at the establishment, which will assist with boosting sales. All evaluations are conducted secretly and this will guarantee that your employees will treat the shopper as they would treat a standard customer.
Reimbursements or Payments Need to Be Given
Contemplate hiring more than one mystery shopper, if you would like input from more than one person. If you require each shopper to purchase a product when they conduct an evaluation, you will need to reimburse them or provide them with cash upfront. The small investment that you are required to make may pale in comparison to the amount of feedback that you are provided with.
After conducting an evaluation and determining what types of problems exist, set up a time to meet with the manager of the restaurant to discuss the issues. Bring along a list of changes that you would like implemented and provide a timeframe in which the requirements need to be conducted. Request that the manager meets with their employees to address the issues. Touch base with the manager on a routine basis to inquire about their progress that they are making.
Reach out to a company like Shoppers Critique for more information.
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